Scott Tannen
Co-Founder & CEO, Boll & Branch
Twelve years in, the luxury bedding pioneer talks brand equity, the discipline of saying no to growth, and why every new product is a risk to the brand.
Host
Julia
Julia
Sheth
Julia comes to consumer brands from an eclectic mix of backgrounds — software engineer, product manager, and a stint at a jewelry brand. She also sews her own clothes. At HBS, she's channeled that range into becoming a student of what makes consumer brands endure: the product conviction, the community, the brand clarity that compounds over time. Building for Consumer is her way of sharing those learnings — through conversations with the founders and leaders she's learned the most from on how they started or led consumer brands, what truly makes a brand enduring, and what building one in this day and age actually requires.