Audit
Where AI actually fits
A hands-on review of how your team actually works day-to-day. I map your workflows and flag exactly where AI will save time, cut cost, or unlock something new.
I help consumer brands figure out where AI actually belongs in their business, then build it and get their teams using it. Not a slide deck. Working tools, shipped.
Where AI actually fits
A hands-on review of how your team actually works day-to-day. I map your workflows and flag exactly where AI will save time, cut cost, or unlock something new.
A roadmap, not a report
Prioritized, sequenced recommendations tied to your actual goals and resourcing: what to build first, what to buy off the shelf, and what to skip entirely.
Built, not just recommended
I build the thing. Custom AI tools and workflows tailored to how your team already operates, drawing on product and engineering experience shipping AI at Microsoft.
Your team, not just your tools
Hands-on training so your team can actually use what gets built and keep finding new ways to use AI well after I'm gone.
I’ve spent my career at the intersection of AI and product. I helped build Microsoft Copilot in its earliest days as a software engineer & product manager. I then went to Harvard Business School where I turned that experience toward a different question: not just how to build AI, but how to bring it into a company without losing what makes that company distinct. Today I work with consumer brands to implement AI in ways that are actionable and genuinely additive, automating what should be automated and protecting the human judgment, taste, and relationships that no model can replicate.
On the podcast, we discuss those elements of brands that make them distinctly human. Each episode, I sit down with founders and brand leaders to unpack the specific decisions behind how they’ve scaled or reinvented these brands and ultimately built brands to last.
Whether it's about the podcast or working together on AI, tell me a bit about what you're looking for.